WORLD WIDE DATA:
The future of digital marketing,
e-commerce and Big Data.
The world has changed and business is changing with it.
Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents ($2.8 trillion GDP global increase in 2014).
Digital advertising and Big Data are key areas of business competency not just for hi-tech enterprises but for any company hoping to remain relevant. Organizations are putting pressure on their managers and working teams to learn how to best make use of the technology capabilities and their data resources.
Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from him/her, not just now but in five years’ time.
Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents ($2.8 trillion GDP global increase in 2014).
Digital advertising and Big Data are key areas of business competency not just for hi-tech enterprises but for any company hoping to remain relevant. Organizations are putting pressure on their managers and working teams to learn how to best make use of the technology capabilities and their data resources.
Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from him/her, not just now but in five years’ time.
CHIEF KICKBOXING OFFICER:
Applying the fight mentality
to business success.
"Chief Kickboxing Officer is not a book about fighting your way to the top of the corporate ladder. It’s about applying the visceral, tactical lessons of martial artistry to the way we think and the way we interact with people."
–Jonathan Clements
Business and fighting are two sides of the same coin.
Every businessperson engages everyday in small acts of negotiation and conflict; understanding what characterizes our conduct, and what are its strengths and weakness, will help us develop more effective relationships.
Chief Kickboxing Officer shows how the fighting and business mind sets cross over in this process of discovery and, in particular, what lessons can be learned from a highly refined and scientific type of fighting system: the martial arts. By looking at four types of behavioral and leadership styles and mapping each of them onto a martial art, this book allows the readers to learn lessons best suited to their personality.
–Jonathan Clements
Business and fighting are two sides of the same coin.
Every businessperson engages everyday in small acts of negotiation and conflict; understanding what characterizes our conduct, and what are its strengths and weakness, will help us develop more effective relationships.
Chief Kickboxing Officer shows how the fighting and business mind sets cross over in this process of discovery and, in particular, what lessons can be learned from a highly refined and scientific type of fighting system: the martial arts. By looking at four types of behavioral and leadership styles and mapping each of them onto a martial art, this book allows the readers to learn lessons best suited to their personality.
