WORLD WIDE DATA:
The future of digital marketing,
e-commerce and Big Data.
The world has changed and business is changing with it.
Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents ($2.8 trillion GDP global increase in 2014).
Digital advertising and Big Data are key areas of business competency not just for hi-tech enterprises but for any company hoping to remain relevant. Organizations are putting pressure on their managers and working teams to learn how to best make use of the technology capabilities and their data resources.
Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.
Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents ($2.8 trillion GDP global increase in 2014).
Digital advertising and Big Data are key areas of business competency not just for hi-tech enterprises but for any company hoping to remain relevant. Organizations are putting pressure on their managers and working teams to learn how to best make use of the technology capabilities and their data resources.
Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.
