World Wide Data:
The Future of Digital Marketing, E-Commerce, and Big Data

The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents.

Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage.
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Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.


Collections:
Big Data, Business Analytics, And Smart Technology, Marketing2018 Digital Library

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Chief Kickboxing Officer:
Applying the Fight Mentality to Business Success

Chief Kickboxing Officer is not a book about fighting your way to the top of the corporate ladder. It’s about applying the visceral, tactical lessons of martial artistry to the way we think and the way we interact with people. –Jonathan Clements, author of A Brief History of the Martial Arts and The Art of War: A New Translation

Business and fighting are two sides of the same coin.
Every businessperson engages everyday in small acts of negotiation and conflict; understanding what characterizes our conduct, and what are its strengths and weakness, will help us develop more effective relationships.

Chief Kickboxing Officer shows how the fighting and business mind sets cross over in this process of discovery and, in particular, what lessons can be learned from a highly refined and scientific type of fighting system: the martial arts. By looking at four types of behavioral and leadership styles and map ping each of them onto a martial art, this book allows the readers to learn lessons best suited to their personality.

‧ Formal and proactive types that align with the martial art of karate.
‧ Formal and responsive types that align with the martial art of judo.
‧ Informal and proactive types that align with the martial art of Mixed Martial Arts (MMA).
‧ Informal and responsive types that align with the martial art of Brazilian Jiu Jitsu (BJJ).


Collections: 
​Human Resource Management And Organizational Behavior, Strategic Management2020 Digital Library